We were looking for an innovative new sales channel with increased relevance for our clients as an alternative to SMS. This technology enabled us to deliver an improved customer experience, despite the variety of mobile phones. We were able to deliver relevant and timely offers, synchronizing the offer to the specific customer actions. All-in-all, this service is a big advance in mobile marketing. It has enabled us to increase the positive response rate by a factor of 2-10 times and generate higher revenues from this new sales channel.
CCO, Orange Romania